Custom House Wharf

Case Study

Custom House Wharf Rebrand & Future Considerations

Future plans look to modernize & uplift the Custom House Wharf. Establishing a multi-use commercial center providing new prime retail locations all with the goal of improving & expanding the working waterfront.

New Logo

What’s old is new again

Honoring the history of this location, the choice was made to go with a Victorian-inspired logo. This style matched the predominant design style of the time when the Custom House Wharf was in it’s prime.

Inspiration

Branding

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Future Brewery Consideration

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