Hightech Labs

Case Study

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Product Development & Operations
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Marketing Strategy + Rebrand
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Full Website Build
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Poster Design
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Event Collateral Design
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Internal Signage & Document Design
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Product Development

Developed a white label brand for largest cannabis brick & mortar brand in United States.

I worked with the production lab, Curaleaf management, and state compliance officers in order to deliver a high quality product meeting all product specifications industry regulations.

Rebrand

Brand Standards Guide

Web Build

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Structural Setup & Design
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Blog Setup & Template Design
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Photography
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Copywriting
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Visit Website

Event Swag

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Newport Black Ink Gel Pen with Full Color Imprint.jpeg

Internal-Use

Lab Posters

All extract is different! The amount of time, temperature, and input material will all render drastically different color and consistency of extract.

When communicating in a scientific or lab environment it is important to be as literal and precise as possible when communicating. Getting rid of semantics and made up names, we opted to take the more scientific route and measure it. Through research I figured that cannabis extract isn’t too different from honey, and honey has a very established system for this called the PFund Scale.

I took this data and stylized a branded poster for use in the lab. This would not only give them a visual, but a name that means the exact same thing to everyone else in the lab.

Photography