Three Rivers Whitewater
The Forks, Maine
Marketing Strategy + RebrandFull Website RedesignSEO OptimizationPoster Design SeriesBlog SetupEvent Merch Design
New Website
Updated Branding & User Experience100+ Pages30+ BlogsOnline Reservation Software Integration
Out with the Old
In with the New
Streamlined & Simplified
Color scheme was simplified down to Green, White, & Khaki
This green color was chosen to match the color of Three Rivers new fleet of rafts, creating a visual connection and enhancing the brand.
Visual hierachy is better displayed in the new website allowing for easier navigation.
New Trip Menus
User Experience
Going into this project I knew nothing about whitewater rafting, which is something I actually relied on when planning the user-experience.
When I was using the old website I was presented with essentially three options to start: “Kennebec, Penobscot, & Dead River”. This doesn’t mean anything to the average prospective rafter, but if you rephrase that as “Most Popular”, “Most Adventurous”, & “Specialty Trips” you have now provided far more information and context for the type of trip they are looking for.
GTMETRIX SEO GRADE
Performance: A
Structure: A
GTmetrix is a third party web application which analyzes a web page and can tell you exactly how fast it loads & provide an overall SEO grade.
Three Rivers is a family of businesses which includes Sugarloaf Inn & Three Dollar Deweys. This series of prints was placed next to each other in each of these establishments in hopes of promoting rafting to those who may not have previously considered.